TikTok is a popular video-sharing social networking service that was launched in 2016 by the Chinese company ByteDance. The app has become a global phenomenon and has seen explosive growth in the past few years, with an estimated 800 million monthly active users worldwide. It is particularly popular among younger users, who use it to create and share short videos featuring music and dance.
But what about Russia? Is TikTok popular there?
The answer is yes, TikTok is popular in Russia. According to the latest figures from App Annie, TikTok was the most downloaded app in Russia during 2020, with more than 40 million downloads over the course of the year.
This was a big increase from the previous year when it had just under 20 million downloads. As of April 2021, App Annie estimates that there are now around 100 million monthly active users in Russia.
TikTok’s popularity in Russia can be attributed to its wide range of content which appeals to younger audiences. Users can find videos on a range of topics from beauty and fashion to comedy and music. The app also offers localized content tailored to Russian users such as trends and challenges specific to Russian culture.
In addition, TikTok has been actively investing in partnerships with local brands and influencers to help promote their products and services on the platform. It has also partnered with various media outlets such as MTV Russia and TASS news agency to produce exclusive content for Russian audiences.
The popularity of TikTok in Russia shows no signs of slowing down anytime soon, with more people downloading the app every day and more local companies looking for ways to reach out to their Target audience on the platform. With its wide range of content tailored specifically for Russian audiences, it looks like TikTok will continue its growth trajectory in this market for many years to come.
Conclusion:
Yes, TikTok is indeed popular in Russia – according to App Annie’s figures it was one of the most downloaded apps during 2020, with 100 million monthly active users as of April 2021. Its popularity can be attributed to its wide range of content which appeals to younger audiences as well as its partnerships with local brands and media outlets which allow it to produce exclusive content tailored specifically for Russian users.