On April 11th, 2019, streaming service giants Hulu and Spotify announced that they had come to an agreement to offer a joint package for their customers. The bundle was to provide a combined subscription of Hulu’s streaming TV service and Spotify’s digital music platform, at a discounted rate of $12.99 per month. The deal was seen as an effort to gain more subscribers in the increasingly competitive streaming market.
The partnership was seen as a way to maximize the customer base for both companies. For Hulu, it was thought that the bundle would appeal particularly to music lovers who were more likely to be young viewers, which could help the TV streaming service expand its audience base. Meanwhile, Spotify had been striving to increase its presence in the US market, so partnering with Hulu could be a great way of doing so.
Advantages
The major advantage of this deal is that it would allow users who were already subscribed to one or both services separately to save money by opting for the joint package instead. It also provided customers with an easy way of accessing content from both platforms which could otherwise be difficult and time consuming.
Disadvantages
However, there were some drawbacks associated with this deal as well. For example, there were reports that some customers experienced difficulties when trying to access content from both services simultaneously due to technical issues. There were also concerns about how the joint package would affect existing agreements between Hulu and other TV networks.
Conclusion
The Hulu-Spotify partnership is no longer available since August 2020 when it was officially discontinued by both parties due to “business reasons”. It appears that the deal did not yield the desired results for either company and so has been terminated after just over a year in existence.
Did The Hulu Spotify Deal End?
Yes, The Hulu-Spotify partnership officially ended in August 2020 due to “business reasons”.
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