Google has seen an explosive growth in the past decade, becoming the undisputed leader in its market. With this success, many have started to wonder if Google has plans to enter the world of social media through a platform like TikTok.
TikTok is one of the most popular social media platforms today, boasting over 800 million active monthly users worldwide and becoming a global phenomenon. Its success has been attributed to its unique approach to video creation, allowing users to easily create and share short videos with effects, music and sound clips.
It’s clear that Google has taken notice of TikTok’s meteoric rise, and has responded with its own version of the app called YouTube Shorts. Shorts launched earlier this year and is available on the main YouTube app.
It allows users to create short-form videos up to 15 seconds long with music, special effects and captions. It also uses machine learning algorithms to suggest music and hashtags for videos.
However, it is important to note that while YouTube Shorts may look similar to TikTok at first glance, it is not a direct clone or competitor as it does not offer many of TikTok’s features such as lip-syncing or AR effects.
So does Google have TikTok?
The answer is no; Google does not own or operate TikTok itself. However, it does have its own version of the platform in YouTube Shorts which offers many of the same features but without many of the popular elements for which TikTok is known.