When it comes to the athleisure and activewear industry, Lululemon has become one of the most recognizable and beloved brands. With its stylish designs, comfortable fits, and innovative fabrics, Lululemon has become a go-to for many looking for high-quality activewear. As the brand has grown in popularity over the years, it has adapted to the ever-changing digital landscape by moving into various social media platforms. But does Lululemon have a TikTok?
The short answer is: yes, Lululemon does have a presence on TikTok. The brand joined the platform in March 2020 and already has more than one million followers . This account is used to showcase some of their newest collections and also provide behind-the-scenes looks at some of their photoshoots.
In addition to this, they use the account to highlight their various ambassadors and influencers who wear their products.
Despite its presence on TikTok, Lululemon’s main focus remains on other social media platforms like Instagram and YouTube. On Instagram alone they have close to three million followers who are able to keep up with new product releases as well as content from their ambassadors and influencers. They also have a strong presence on YouTube where they post videos about yoga classes and tips for activewear care.
Overall, it’s clear that Lululemon has established itself as one of the top athleisure brands in the world. While they do have a presence on TikTok, they seem to be focusing more of their energy on other platforms like Instagram and YouTube where they can reach larger audiences with more engaging content.
Conclusion:
Yes, Lululemon does have a presence on TikTok with over one million followers; however, their main focus remains on other platforms like Instagram and YouTube which allows them to reach larger audiences with more engaging content.
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