Advertising on Spotify is a great way for businesses and organizations to get their message out to the growing user base of the popular streaming platform. With over 286 million monthly active users, there are plenty of potential customers that can be reached through Spotify. For businesses looking to advertise on Spotify, there are a few options available.
Self-Service Advertising
The first option is self-service advertising. This is ideal for smaller companies that don’t have large ad budgets and need to get their message out quickly and without much effort.
This option allows businesses to create their own ad campaigns using the Spotify Ads Studio platform. With this tool, businesses can Target specific audiences, choose the duration of their ads, and select the countries they would like to Target. The Ads Studio also provides detailed analytics to help businesses measure the success of their campaigns.
Sponsored Sessions
The second option for advertising on Spotify is sponsored sessions. This type of ad allows businesses to give users an exclusive listening experience with a 30-minute uninterrupted listening period for free.
During this time, users will hear a short audio ad that promotes the business or organization being advertised as well as any other content they may wish to include in their session. This type of ad is great for promoting new products or services or simply getting your company’s name out there.
Audio Ads
The final option for advertising on Spotify is audio ads. Audio ads are pre-recorded audio messages that play before or after a song on the platform.
These ads can be Targeted towards specific audiences based on age, gender, location and more. Businesses can also choose how often their ads are played so they don’t become too intrusive or annoying for users who may not be interested in what’s being advertised.
Conclusion:
Advertising on Spotify has become an increasingly popular way for businesses and organizations to reach potential customers on the platform’s ever-growing user base. With self-service advertising, sponsored sessions and audio ads all providing different benefits and opportunities, any business can find an effective way to promote themselves through Spotify’s advertising options.