WhatsApp is a popular messaging app used by millions of people around the world. It is free to download, and it allows users to send messages, photos, and videos quickly and easily. But how does WhatsApp make its money?
WhatsApp was acquired by Facebook in 2014 for a reported $19 billion. Since then, Facebook has been actively looking for ways to monetize WhatsApp.
One of the primary ways it does this is through ads. In 2020, Facebook launched a feature that allows businesses to advertise their products on WhatsApp.
Another way that WhatsApp makes money is through its payment system. The app has integrated with several payment services such as PayPal and WeChat Pay to allow users to make payments directly within the app. This service is mostly used by businesses as a way to facilitate payments from customers.
WhatsApp also earns money from its enterprise solutions. This includes tools such as WhatsApp Business API which allow companies to communicate with customers using automated messages. Companies have to pay for these services, which helps generate revenue for WhatsApp.
Conclusion:
WhatsApp makes its money through ads, its payment system, and enterprise solutions. Ads are displayed within the app while the payment system allows users to make payments directly within the app. Enterprise solutions such as WhatsApp Business API allow companies to communicate with customers using automated messages for a fee.