How Much Did Amazon Buy Woot For?

Amazon’s acquisition of Woot in 2010 marked a major milestone in the history of online retail. Woot, an online retailer specializing in daily deals and limited-time sales, was founded in 2004. It quickly grew to become one of the most successful e-commerce businesses on the web, with millions of customers and a highly engaged community.

Amazon’s purchase of Woot gave it access to an established customer base as well as a platform to launch its own daily deals initiative. This was part of Amazon’s strategy to expand into new markets and increase its presence in the world of e-commerce.

The exact amount that Amazon paid for Woot has never been disclosed, but estimates put it at around $110 million. This figure is significantly higher than the $20 million that had previously been reported as the purchase price.

The acquisition also allowed Amazon to gain access to Woot’s technology and infrastructure, allowing them to improve their own daily deals offerings. This gave Amazon a competitive edge over other e-commerce sites, who were unable to match their level of innovation.

In addition to gaining access to Woot’s technology, Amazon also gained access to its extensive customer base which had grown exponentially since its launch in 2004.

This allowed Amazon to expand into new areas and reach customers who may not have been aware of their products before.

Conclusion:

Amazon purchased Woot for an estimated $110 million in 2010, significantly higher than the previously reported $20 million figure. The acquisition gave Amazon access to Woot’s technology and infrastructure as well as a large customer base, allowing them to expand into new markets and improve their own daily deals offerings.