TikTok has become an incredibly popular social media platform in recent years and has quickly become one of the most powerful advertising tools for businesses. With its user base of over 800 million active monthly users, it has become a great way for companies to reach their Target audience. But how much do ads pay on TikTok?
TikTok offers two types of advertising options: promoted content and sponsored lenses. Promoted content is a form of organic advertising in which companies can post content to their followers and pay to have it displayed more prominently on their followers’ feeds.
Sponsored lenses are interactive video lenses that users can use to create fun videos with special effects and animations. Companies pay for these sponsored lenses to be displayed prominently on the Discover page, where millions of people can find them.
The amount that companies pay for these advertisements varies depending on the type of ad, the company’s budget, and the number of people who view or interact with the ad. Generally speaking, TikTok charges a flat fee for promoted content ads ranging from $10 per thousand impressions (CPM) up to $30 CPM. For sponsored lenses, companies typically pay anywhere from $50 CPM up to $200 CPM depending on the complexity of the lens and the number of views or interactions it receives.
It’s important to note that these rates are just averages – some companies may be able to get better deals while others may have to pay more. Additionally, there are also other factors that can affect how much an ad pays such as Targeting options, creative elements, and optimization strategies. It’s best to work with an experienced social media marketing agency who can help determine which type of ad is best for your company’s needs and budget.
In conclusion, ads on TikTok can be a great way for businesses to reach their Target audience but it’s important to understand how much they will cost before investing in any campaigns. Generally speaking, promoted content ads range from $10 CPM up to $30 CPM while sponsored lens ads range from $50 CPM up to $200 CPM depending on various factors such as complexity and Targeting options.
Overall, understanding how much doads pay on TikTok is key when deciding whether or not this platform is right for your business.