Joe Rogan has become one of the most popular podcast hosts in the world, and his show The Joe Rogan Experience is one of the most widely listened-to podcasts on Spotify. It’s no surprise then that Spotify recently announced a multi-year licensing deal with Rogan that will see his podcast exclusively available on their streaming platform.
The exact terms of the deal are yet to be revealed, but it is reported to be worth upwards of $100 million and could be as high as $200 million. This would make it one of the biggest deals ever made in the podcasting industry and would represent a huge windfall for Rogan. The deal is said to cover not just rights to distribute the podcast, but also other projects such as stand-up specials and documentaries.
The Joe Rogan Experience has been available on Spotify since September 2020 and has quickly become one of their most popular shows. The show averages over 190 million downloads per month and has earned him a loyal fanbase who tune in for his engaging conversations with interesting guests from all walks of life. It’s this success that has seen Spotify willing to pay such an exorbitant amount for exclusive rights to the show.
The signing of Rogan also comes at a time when competition in the streaming space is heating up, with Apple Music, Amazon Music, Pandora, Stitcher and many others all vying for market share. With this deal, Spotify is hoping to not only secure its position at the top but also attract more users by providing exclusive content they won’t find elsewhere.
Conclusion: How much is Joe Rogan’s Spotify contract worth? Reports suggest it could be anywhere between $100 million and $200 million, making it one of the biggest deals ever made in the podcasting industry.
The deal covers not just rights to distribute his show but also other projects such as stand-up specials and documentaries. It’s clear that Spotify values Rogan’s talents highly and are willing to pay heavily for exclusive access to his content.