Amazon is a company that has been around for quite some time and has grown to become one of the most powerful e-commerce platforms in the world. It started off as an online bookstore, but now it offers a wide variety of products and services such as Amazon Prime, Kindle, Alexa, and more.
Amazon is often referred to as a “pure play” because it focuses on delivering goods or services directly to its customers without any physical presence.
The idea behind Amazon’s pure play strategy is simple: they want to offer customers convenience, selection, and low prices without having to worry about having physical stores or warehouses. This allows them to pass the savings onto their customers.
For example, Amazon Prime members receive free two-day shipping on many items with no additional costs. This makes it easy for customers who don’t live near physical stores to still get access to the items they want.
Amazon also puts a lot of effort into making sure its customers get what they want quickly and easily through its many programs such as Prime Pantry and Dash Button. These services allow customers to order household staples with just a few clicks of the mouse and have them delivered right to their door.
On top of that, Amazon has been able to expand its reach beyond just selling products through its Prime Video service which lets people watch movies and TV shows directly from their device without having to buy them or rent them from a video store. It has also partnered with companies such as Whole Foods Market so that customers can order groceries online and have them delivered right to their home.
Conclusion:
It is clear that Amazon is indeed a pure play company due to its focus on delivering goods or services directly to its customers without any physical presence. Through various programs such as Prime Pantry, Dash Button, and Prime Video, Amazon has shown its commitment towards providing convenience, selection, and low prices for its customers.
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