Amazon and Rakuten have had a long-term relationship since the early 2000s. Rakuten was one of the first e-commerce sites to carry Amazon products, and Amazon has been a big part of Rakuten’s revenue stream for years. However, in recent years, there have been signs that the relationship between these two giants may be cooling off.
One of the biggest signs of this is that Amazon products are no longer available on Rakuten. In fact, back in 2017, Amazon decided to remove its products from Rakuten’s website altogether. This move was seen as a way for Amazon to protect its own brand and ensure that customers were buying directly from them instead of through another retailer.
This decision had a huge impact on Rakuten’s bottom line as they lost out on a significant amount of revenue from selling Amazon products. What’s more, it meant that customers who were used to buying items from both companies had to go elsewhere if they wanted to buy items from Amazon.
In response to this move by Amazon, Rakuten has shifted its focus away from selling products directly and moved towards providing services such as loyalty programs and rewards. This has allowed them to still make money off their customers without relying so heavily on selling items from other companies.
Conclusion:
It appears that Amazon is no longer on Rakuten anymore. It is unclear what motivated this decision by Amazon but it has had a drastic effect on both companies. While Rakuten has shifted its focus away from selling products directly and towards providing services, it is clear that there is no longer any collaboration between these two giants.