Is It Profitable to Sell on Amazon?

Selling on Amazon can be a lucrative business venture. With over 310 million active customers, Amazon is the largest online marketplace in the world.

This means that selling on Amazon can help you reach a larger audience and generate more sales than if you sold solely through your own website. Additionally, Amazon offers sellers several advantages that are not available on other online marketplaces, such as access to analytics to track sales performance and the ability to use Fulfillment by Amazon (FBA) for order fulfillment.

When selling on Amazon, you have two main options: using FBA or fulfilling orders yourself. When using FBA, you send products to Amazon’s warehouses, and they handle the order fulfillment process for you.

This makes it easier for you to manage orders and save time since you don’t have to deal with shipping and customer service yourself. However, it does come with an additional cost since there are fees associated with using FBA.

Another advantage of selling on Amazon is their massive customer base. As mentioned earlier, there are over 310 million active customers shopping on Amazon which means your products will be exposed to a large audience who may potentially purchase them. Additionally, because there are so many customers on the platform, you have a better chance of ranking higher in search results which leads to more visibility.

Furthermore, when selling through your own website there are many costs associated with setting up and maintaining an online store such as hosting fees and web design costs. With Amazon, these costs are eliminated as they provide all the tools necessary for setting up and running your store without any additional expenses.


In conclusion, selling on Amazon can be a highly profitable venture if done correctly. With its large customer base, access to analytics tools, cost-effective order fulfillment options, and lack of additional set-up costs it is easy to see why so many businesses choose this platform for their e-commerce needs. Therefore it is safe to say that if done properly – yes – it is indeed profitable to sell on Amazon!