Showtime and Spotify: Is the Partnership Still Alive?
Spotify, the popular streaming music platform, has long had a partnership with Showtime, the premium cable network owned by CBS. The partnership has been beneficial for both companies, as it allowed Showtime to promote its programming on Spotify’s platform while also giving Spotify users access to exclusive Showtime content. However, in recent months there have been reports that the partnership may be coming to an end.
In April of 2019, Apple announced a new deal with Showtime that gave Apple TV+ subscribers access to the network’s programming. Some speculated that this was a sign that the partnership between Spotify and Showtime was coming to an end. However, both companies quickly denied these rumors and reaffirmed their commitment to their partnership.
As part of their agreement, Spotify gave its users access to exclusive content from Showtime, including hit shows such as Ray Donovan and Billions. This content was made available through a special “Showtime” tab on the Spotify interface. Users could also purchase access to Showtime through Spotify Premium or take advantage of special promotional offers for new subscribers.
Despite rumors of its demise, it appears that the partnership between Spotify and Showtime is still alive and well. In fact, in June 2019, it was announced that the two companies had renewed their agreement for another year. This renewed agreement includes continued access to exclusive content from Showtime on Spotify as well as additional promotional opportunities for both companies.
It is clear that both companies continue to benefit from their ongoing relationship and are committed to continuing it into the future. With this renewed agreement in place, it is likely that users will continue to enjoy exclusive content from Showtime on Spotify for many years to come.
Conclusion: Despite some speculation as to its demise in light of Apple TV+’s deal with Showtime; showing there is still strong value in their partnership; it is evident that the relationship between SHOWTIME and SPOTIFY is still alive and well – even further strengthened by a recent renewed agreement for another year!
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