Sizmek is a cloud-based advertising platform that provides digital ad management, analytics, and creative services to marketers and agencies. Founded in 2004, Sizmek has become one of the industry leaders in creating cutting-edge digital marketing tools. But despite its success, many people still wonder: is Sizmek owned by Amazon?
The answer is no – Sizmek is not owned by Amazon. While the two companies do have a partnership, they are not currently owned or operated by each other.
In 2018, Sizmek announced a strategic partnership with Amazon to create a new suite of integrated solutions for advertisers and marketers. As part of this partnership, Amazon will provide access to its rich library of consumer data and AI-powered insights to help Sizmek customers build more effective campaigns.
In addition to its partnership with Amazon, Sizmek also has partnerships with other major companies such as Google and Microsoft. These partnerships allow them to leverage the latest technology and data insights from these companies in order to create more powerful marketing solutions for their customers.
Sizmek has also made several acquisitions over the years including MediaMind (2015), RocketFuel (2016), and StrikeAd (2017). These acquisitions have helped them expand their offering into new markets such as programmatic media buying and mobile advertising.
Conclusion:
So while Sizmek isn’t owned by Amazon, it does have a strong partnership with the ecommerce giant that allows it to leverage cutting edge technology and data insights from Amazon. This partnership has helped them expand their platform even further into new markets such as programmatic media buying and mobile advertising. Ultimately, this makes Sizmek an even more powerful tool for marketers looking to optimize their campaigns.
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