Spotify vs. Apple Music: Is Spotify More Popular?
In the world of digital music streaming services, two of the leading platforms are Spotify and Apple Music. Both have been around for over a decade, but in recent years have become increasingly popular and competitive with one another.
So what makes each service so appealing? And more importantly, is one of them more popular than the other?
Spotify was founded in 2006 in Sweden and has since become one of the most recognizable names in digital music streaming. It offers an extensive library of over 50 million songs, podcasts, and videos that can be streamed on any device or platform.
It also offers a wide range of features like personalization, social sharing and discovery tools to help users find their favorite artists and music genres. Additionally, Spotify has also leveraged its popularity to develop unique partnerships with artists like Drake and Rihanna that allow them to promote their music more effectively.
Apple Music was launched in 2015 as a direct competitor to Spotify. It offers a similar library of over 40 million songs that can be streamed on any device or platform.
But unlike Spotify, Apple Music offers exclusive albums from major artists like Taylor Swift that you won’t find anywhere else. Additionally, Apple Music also has powerful curation capabilities that allow users to easily discover new music through its unique algorithm-driven recommendations.
So which service is more popular? According to recent data from Statista, both services are neck-and-neck when it comes to active users worldwide with both having around 140 million monthly active users as of 2020. However, Spotify does have a slight edge when it comes to revenue generated as it accounts for nearly 75% of the global market share compared to Apple Music’s 25%.
At the end of the day, both services offer excellent features for music fans so it really just depends on personal preference when choosing which one is right for you. While Spotify may have a slight lead in terms of popularity and revenue generated, Apple Music still remains a formidable rival and continues to add new features every year that keep it competitive with its counterpart.
Conclusion
It is clear that both Spotify and Apple Music offer great features that appeal to different kinds of listeners, making them both popular choices among digital music streaming services. However, when it comes down to sheer numbers – active users or revenue generated – it appears that Spotify is slightly more popular than Apple Music at this time but only by a small margin; thus making it difficult to definitively declare one service as being definitively more popular than the other at this time.