It’s no secret that social media is one of the most popular forms of communication and entertainment in the world today. With billions of users across different platforms, it can be difficult to determine which one is more popular than the other.
Two of the most talked about platforms in recent years are TikTok and Instagram. But which one is bigger?
When it comes to user numbers, Instagram has a clear edge over TikTok. As of May 2020, Instagram has over 1 billion active monthly users worldwide, while TikTok has around 800 million.
However, when it comes to engagement and content creation, TikTok is far ahead of its rival. TikTok’s short-form videos make it easier for users to create content quickly and easily, resulting in more engagement than other social networks.
Though Instagram is larger in terms of user base, its content tends to be more static and longer-form than that on TikTok. This means that there isn’t as much opportunity for people to interact with each other or with content creators as there is on TikTok. Additionally, Instagram’s algorithm rewards likes and followers more than engagement which can result in a less engaging experience for users.
When it comes to advertising opportunities, both platforms offer a wide range of options for businesses looking to reach potential customers. However, because of its larger user base and higher engagement levels, Instagram is generally the better choice for businesses looking to maximize their reach.
Conclusion:
While Instagram may have a larger user base than TikTok overall, when it comes to engagement and content creation, TikTok is significantly ahead of its rival. Additionally, although both platforms offer great advertising opportunities for businesses looking to reach potential customers, Instagram typically offers the better return on investment due to its larger user base and higher engagement levels.
Is TikTok Bigger Than Instagram?
No – although TikTok has higher levels of engagement than its rival platform due to its short-form video format and active user base; it still doesn’t have as many monthly active users as Instagram does. Therefore from a purely numerical perspective – no – TikTok isn’t bigger than Instagram.