TikTok has seen immense success since its launch in the summer of 2016, and it has become one of the most popular social media networks in the world. It is especially popular among teenagers and young adults, with an estimated 800 million users worldwide. But is TikTok popular in China?
TikTok was developed by a Chinese company, and it was initially released as Douyin in China in September 2016. Since then, it has become one of the most popular apps in the country.
According to data from QuestMobile, TikTok had over 800 million monthly active users in China as of June 2019. That makes up half of all its global user base.
The app has been so successful because it appeals to a wide range of users from different age groups. The app’s content is varied and includes everything from funny videos to educational content. It also provides a platform for influencers to share their content with their followers.
TikTok’s success has been so great that it has become part of Chinese culture. There are even official events such as the annual “Douyin Music Festival” which brings together some of the platform’s biggest stars from around China.
Furthermore, Chinese companies have also started to use TikTok for marketing purposes. In fact, brands such as Nike, Adidas and KFC have all used TikTok to promote their products in China.
Conclusion
Is TikTok Popular in China? The answer is yes! Thanks to its varied content and appeal across different age groups, TikTok has become one of the most popular social media networks not just in China but around the world. It is also becoming an integral part of Chinese culture with official events being held on the platform and brands using it for marketing purposes.