Is Twitch Owned by Amazon?
Twitch, the popular streaming video platform, has become a household name in the gaming and streaming industry. Launched in 2011, Twitch quickly rose to fame as a place where gamers could connect with each other and stream live gameplay. Since its launch, Twitch has been acquired by Amazon and is now owned by the tech giant.
Twitch was acquired by Amazon in 2014 for $970 million. The acquisition came at a time when Amazon wanted to expand its portfolio of digital media services and provide more options for customers who wanted to stream live gameplay. With the purchase of Twitch, Amazon was able to gain access to millions of viewers who were already using the platform.
Since its acquisition, Twitch has become an integral part of Amazon’s overall strategy. The company has integrated Twitch into its Prime Video service, allowing users to watch live streams directly from their Prime Video library. In addition, Amazon has used Twitch as a platform for launching new games and services such as Amazon Games Studios.
Benefits Of Owning Twitch
There are multiple benefits that come from owning the popular streaming video platform. First and foremost, owning Twitch gives Amazon access to millions of viewers around the world who use the platform daily. This gives them a great opportunity to promote their own products and services such as Prime Video or AmazonGames Studios directly to these viewers.
In addition, owning Twitch also provides Amazon with detailed analytics about user behavior on their platform which they can use to better Target ads or improve user experience. Finally, owning Twitch gives them greater control over how their content is being streamed or shared on other platforms, giving them more control over copyright infringement.
Conclusion
Yes, Twitch is owned by Amazon. The tech giant purchased the popular streaming video platform for $970 million back in 2014 in order to expand its portfolio of digital media services and provide more options for customers who wanted to stream live gameplay. Since then, it has become an integral part of Amazon’s overall strategy by integrating it into its Prime Video service and using it as a platform for launching new games and services.