WhatsApp for Business, a version of the popular messaging app that is specifically tailored to entrepreneurs and business owners, is an increasingly popular communication tool. Although WhatsApp for Business is free to download and use, there are some features that are only available with a paid subscription.
WhatsApp for Business allows business owners to create a verified profile with their company name and logo. This helps customers identify the official business account and builds trust between customers and the business. Paid plans also provide access to additional features such as automated greetings, quick replies, and labels for organizing conversations.
Paid plans also offer analytics to help businesses track the performance of their campaigns. This includes metrics such as messages sent, messages received, read rates, response times, and more. Analytics can help businesses understand how their customers are engaging with their messages so they can adjust their strategy accordingly.
In addition to analytics, businesses on paid plans can also customize their experience by creating custom templates for automated messages. This saves time by allowing businesses to quickly send out pre-written responses without having to type out each one individually.
Conclusion:
Overall, WhatsApp for Business is free to use but certain features are only available with a paid subscription. Paid plans provide access to analytics, custom templates for automated messages, verified profiles with company names and logos, quick replies, labels for organizing conversations and more. Ultimately it’s up to each individual business owner whether or not they want to take advantage of these additional features.