Is Zappos Affiliated With Amazon?
Zappos is an online shoe and clothing retailer based in Las Vegas, Nevada. The company was founded in 1999 by Nick Swinmurn. It was acquired by Amazon in 2009 for approximately $1.2 billion and has since been operated as an independent subsidiary of the parent company. Despite being owned by Amazon, Zappos operates as a separate entity with its own brand identity and unique customer service philosophy.
The two companies share some similarities as they are both e-commerce retailers that offer a variety of products, but there are several key differences between the two as well. Amazon is much larger than Zappos and offers more product categories, including electronics, books, groceries, and more. Additionally, Amazon offers Prime membership benefits such as free two-day shipping on eligible items while Zappos does not.
Zappos is known for its exceptional customer service, with features such as free shipping on all orders and a 365-day return policy that makes it easier for customers to return items if they aren’t satisfied with their purchase. This focus on customer satisfaction has helped Zappos build a loyal following of customers over the years.
Another key difference between the two companies is their respective business models; Amazon has traditionally focused on selling products directly to consumers while Zappos operates an inventory model where it purchases products from suppliers/manufacturers before selling them to customers. This allows Zappos to offer a wider selection of styles and brands than what’s available through Amazon’s marketplace model.
Overall, it’s clear that while Zappos is owned by Amazon, it operates independently from its parent company with its own unique brand identity and customer service philosophy. While both companies are e-commerce retailers that offer a variety of products, there are significant differences between them in terms of their respective business models, product categories offered, and customer service policies.
Conclusion: It can be concluded that although Zappos is owned by Amazon, it operates as an independent subsidiary of the parent company with its own unique brand identity and customer service philosophy that sets it apart from other online retailers.