When it comes to streaming music, Spotify is one of the biggest names in the industry. Over the years, Spotify has grown to become one of the most popular streaming services in the world, with over 140 million active users. With that kind of success comes an increased need for marketing and advertising, and for this, Spotify relies on an ad agency.
What Ad Agency Does Spotify Use?
Spotify works with a number of ad agencies to create campaigns that help them reach their Target audience. In recent years, they have primarily worked with two ad agencies: Wieden + Kennedy and Anomaly. Both of these agencies are well-known within the industry and have created some memorable campaigns for Spotify over the years.
Wieden + Kennedy is a global advertising agency that has been behind some of the most successful campaigns for brands such as Nike, Coca-Cola and Honda. They have been working with Spotify since 2013 and have created multiple campaigns for them over the years. One notable example is their “Now Playing” campaign which featured celebrities such as Will Ferrell, Demi Lovato and The Weeknd.
Anomaly is another global advertising agency that works with many big brands such as Red Bull, Diesel and Google. They have been working with Spotify since 2017 and have created multiple campaigns for them. One notable example is their “The Soundtrack of Life” campaign which focused on how music can bring people together in times of hardship.
Conclusion
Spotify works with two ad agencies – Wieden + Kennedy and Anomaly – to create campaigns that help them reach their Target audience. Both agencies are well-known within the industry and have created memorable campaigns for Spotify over the years.
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