TikTok is one of the most popularly used social media apps of the present day, having skyrocketed to over 800 million active users worldwide since its launch in 2018. It is a platform where users can create and share videos, with various filters, effects and editing options. TikTok is particularly popular with teenagers and young adults, as it provides an interesting way to express themselves through videos.
As of April 2020, India has the highest number of TikTok users at 316 million, followed by China at 315 million. The United States comes in third with 80 million users.
In terms of engagement, India also holds the top spot with 923 minutes spent per user per month on average. Russia has the second-highest engagement rate at 839 minutes per user per month.
When it comes to downloads, India tops the list yet again at 611 million downloads from Q1 2019 to Q1 2020. The United States follows in second place with 175 million downloads over the same period. In terms of revenue generated from TikTok, China leads the pack with $176 million in 2019 followed by the United States at $89 million.
TikTok has seen a huge surge in popularity since its launch and it seems that this trend will continue as more people discover its fun and creative features. With its huge user base and high engagement rate, it is no wonder that marketers are increasingly turning to TikTok for their marketing campaigns.
Conclusion:
The statistics of TikTok show that it has become a hugely popular app across many countries worldwide, particularly India and China who lead in terms of users and engagement rate. It is also clear that marketers are taking advantage of this growth by investing more into their marketing campaigns on the platform.
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