Ariana Grande and TikTok have had a tumultuous relationship. The pop star, who has millions of fans on the platform, made headlines when she announced she was leaving the app in 2020.
In a series of tweets, Ariana expressed her frustrations with the app’s algorithm and its lack of transparency. She also spoke out against the way some creators were treated by the platform.
The news sent shockwaves through the influencer community as many questioned why one of TikTok’s greatest stars was leaving them. Fans, too, were disappointed that Ariana would no longer be active on the app. However, things changed quickly when it was revealed that Ariana would be partnering with Triller instead.
This partnership came as a surprise to many as Triller was not known for its user base or content at that time. It seemed like an unlikely pairing but it worked out in the end. Ariana used her influence to help Triller gain more traction and soon enough it was competing with TikTok in terms of popularity.
The Impact
Ariana Grande’s departure from TikTok had a significant impact on both platforms. Triller saw an influx of users due to their partnership with Ariana and began to gain more attention from both creators and fans alike. On the other hand, TikTok felt the sting of one of their biggest stars leaving them and saw a decrease in user engagement and activity.
The Future
Although Ariana Grande is no longer active on TikTok, her impact on both platforms will continue to be felt for some time to come. For TikTok, it serves as a reminder that they need to take better care of their creators if they want them to stay loyal to them.
For Triller, it shows how powerful partnerships can be in helping a platform grow.
What happened with Ariana Grande and TikTok? The pop star left the popular social media platform due to its lack of transparency and unfair treatment of creators. Her departure had an immediate impact on both platforms; Triller gained an influx of new users while TikTok lost one its most influential stars.
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