China’s version of Spotify is the Chinese streaming service, Tencent Music Entertainment (TME). TME is one of the largest music streaming platforms in the world, providing access to different genres of music for users in China and overseas. TME has been around since 2013 and offers a variety of features including streaming radio stations, personalized playlists, karaoke, and even live streaming concerts.
The platform was created by Tencent Holdings Ltd., one of China’s most successful tech companies. It was designed to compete with other major international music streaming services such as Apple Music and Spotify.
To do this, TME has focused on offering a wide range of content that appeals to Chinese audiences. This includes introducing localized features such as karaoke and live concerts, as well as partnering with major record labels to offer exclusive content.
In addition to its international content, TME also offers Chinese music from both independent and mainstream artists. The platform currently has over 800 million monthly active users, making it one of the largest music streaming services in China. It also boasts one of the highest levels of engagement among its users, with over 500 million daily active users who spend an average of 90 minutes per day listening to music on the platform.
TME is available in both free and paid versions for users in China and overseas. The free version includes ads but allows access to all content on the platform. The paid version is called “VIP” and removes ads while also providing exclusive features such as higher quality audio streams and offline listening capabilities.
Overall, Tencent Music Entertainment is China’s answer to Spotify or Apple Music when it comes to digital music streaming services within the country. It provides a wide range of content catering to both international audiences as well as local Chinese listeners while offering both free and paid versions for users depending on their needs.
Conclusion:
Tencent Music Entertainment (TME) is China’s version of Spotify or Apple Music when it comes to digital music streaming services within the country. It provides a variety of features including streaming radio stations, personalized playlists, karaoke, live streaming concerts and more for its over 800 million monthly active users from all over the world.
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