In the Netherlands, the Amazon equivalent is Bol.com. Founded in 1999, Bol.com is one of the largest online retailers in Europe and serves customers in the Netherlands and Belgium. They offer an extensive range of products including books, electronics, home & garden, toys & games, beauty & health, clothing & shoes, sports & leisure and much more.
As with Amazon, Bol.com offers customers an online marketplace where they can purchase items from a range of different vendors. This means that customers have access to a huge variety of products to choose from and can compare prices easily between different sellers. Customers also have access to a wide range of delivery options including pick-up points for their orders as well as express delivery available for some items.
In addition to their marketplace offering, Bol.com also has a loyalty program called ‘Bol Plus’ which rewards customers for their purchases with exclusive discounts and special offers. Customers can also benefit from free delivery on orders over €20 as well as access to exclusive events such as ‘Bol Night’ which allows them to shop without additional costs.
Conclusion:
In the Netherlands, Bol.com is the closest thing to Amazon offering customers an extensive range of products, a marketplace with different vendors and a loyalty program with exclusive discounts and offers. With its free delivery on orders over €20 and exclusive events it makes it an attractive option for online shoppers in the Netherlands.
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