The Amazon logo is one of the most iconic images in the world. It’s instantly recognizable, and its simple yet bold design has become synonymous with the online retail giant. But what is the Amazon logo supposed to be?
The official answer is that the Amazon logo, which features an arrow pointing from A to Z, symbolizes that Amazon offers customers virtually anything they could ever want. It also represents the company’s customer-centric approach, as it points from ‘A’ (for customers) to ‘Z’ (for everything they could need).
The arrow also serves as a visual representation of Amazon’s mission statement: “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.”
When designing the logo, Amazon founder Jeff Bezos wanted something that would stand out and make a statement. He chose a simple design of an arrow with an orange line cutting through it from left to right. The orange line was meant to represent innovation and speed — two key elements of Amazon’s success.
The Origin of The Logo:
The original inspiration for the Amazon logo came from the book cover for Jonathan Livingston Seagull by Richard Bach. The cover features a seagull soaring above an orange arc with its wings spread wide.
Bezos saw this image and thought it would be perfect for his company’s logo — so he had his team modify it slightly so that it featured an arrow instead of a seagull.
The rest, as they say, is history.
Conclusion:
In conclusion, the Amazon logo is supposed to represent everything that makes up the company — its customer-centric approach, its commitment to providing customers with anything they could need or want, and its focus on speed and innovation. Its simple yet bold design has become one of the most recognizable images in the world.
What Is The Amazon Logo Supposed To Be?
The Amazon logo is designed to symbolize everything that makes up the company—its customer-centric approach, dedication to providing customers with virtually anything they could ever need or want, and focus on speed and innovation—and has become one of the most recognizable images in today’s world.