What Is the Difference Between WhatsApp Business and WhatsApp Business API?

WhatsApp Business and WhatsApp Business API are two distinct solutions provided by the messaging giant. WhatsApp Business is a messaging app designed for small businesses to help them communicate better with their customers.

The app is available on both Android and iOS devices, and it provides features such as automated greetings, quick replies, and away messages. On the other hand, the WhatsApp Business API is a set of tools that enables businesses to build custom solutions on top of the WhatsApp platform. These tools allow businesses to send notifications, manage conversations, and create interactive experiences for customers.

The main difference between the two solutions is that WhatsApp Business is a standalone app whereas the WhatsApp Business API requires integration with external systems such as websites or customer relationship management (CRM) software. Furthermore, due to its integration capabilities, the API supports more advanced features such as automated responses based on customer queries and customized templates for sending messages. Additionally, it allows businesses to receive messages from customers through their website or mobile application.

Conclusion: The main difference between WhatsApp Business and WhatsApp Business API is that the former is a standalone app while the latter requires integration with external systems such as websites or CRM software. Moreover, due to its integration capabilities, the API provides more advanced features than what’s available in the standard app version of WhatsApp Business.