What Is the Point of TikTok?

TikTok is a social media platform where users can create and share short videos with others. It has become hugely popular in recent years, with an estimated 800 million active users worldwide. TikTok is different from other social media platforms, as it focuses mainly on creating and sharing video content.

The point of TikTok is to entertain people. It’s a great way for people to express themselves through fun videos and for others to find interesting content that makes them laugh or inspires them. The platform also encourages creativity, allowing users to create unique videos using their own ideas or from the vast library of music, sound effects, and templates provided by the app.

TikTok also provides a great way for users to connect with each other. Through the use of hashtags and creative challenges, users can find like-minded people and collaborate on videos together. This has created a strong sense of community among its users, which has been credited as one of the main reasons behind its success.

TikTok also serves as an outlet for marketing purposes. Companies have taken advantage of the platform’s massive user base to promote their products or services through sponsored videos and influencers.

This has led to an increase in brand awareness and engagement on the app, which is beneficial for both businesses and users alike.


In conclusion, TikTok is a great way for people to express themselves creatively while connecting with others in an entertaining way. It also provides businesses with an effective marketing platform that can help increase their brand awareness and engagement with potential customers. Ultimately, TikTok’s main purpose is to provide its users with a fun and engaging experience.