Mascara has been around for a long time, but recently it has gone viral on TikTok. Mascara has become a must-have beauty staple for many people, and it’s no surprise that it has become so popular on the social media platform.
What Makes Mascara So Popular?
Mascara is a great way to instantly open up the eyes and create an eye-catching look. It can be used to frame the eyes and make them appear bigger, or to add volume and length to natural lashes. The great thing about mascara is that it’s quick and easy to apply, and can be used in combination with other makeup items such as eyeliner and eyeshadow for more dramatic looks.
What Are Some Popular Brands?
There are many different brands of mascara on the market, but some of the most popular ones include Maybelline, L’Oreal, CoverGirl, and Benefit. Each brand offers a variety of different formulas that can give different effects such as lengthening, volumizing, curling or waterproofing.
What Mascaras Went Viral On TikTok?
One of the mascaras that went viral was the L’Oreal Lash Paradise Mascara. This mascara features a creamy formula that coats each lash with intense volume and length without clumping.
It also contains nourishing ingredients such as jojoba oil and castor oil to condition lashes while wearing it. Another popular mascara was the Maybelline Lash Sensational Washable Mascara which gives full volume with just one coat thanks to its unique fanning brush wand. Lastly, the Benefit Roller Lash Curling & Lifting Mascara was another favorite among TikTok users due its ability to curl lashes while simultaneously lifting them for an overall open-eye look.
Conclusion: Mascara has become an essential beauty item for many people around the world and thanks to TikTok it has become even more popular than ever before. Popular brands like Maybelline, L’Oreal, CoverGirl and Benefit have all had mascaras go viral on TikTok due their unique formulas that offer volume, length or curling effects without clumping or smudging throughout the day.