What Percent of Amazon Reviews Are Fake?

It is difficult to say for certain, but there is some evidence that suggests the percentage could be quite high.

A study conducted by research firm Gartner in 2018 found that up to 20 percent of all reviews on Amazon were suspicious or fake. This is especially concerning as Amazon has become one of the most trusted sources for online shopping.

The issue of fake reviews has been around since the early days of online shopping. Companies have long had an incentive to make their products look better than they actually are, and Amazon is no exception. In an effort to gain a competitive edge over competitors, some companies have resorted to creating fake reviews in order to make their products appear more desirable than they actually are.

However, Amazon has taken steps in recent years to crack down on this problem. The company has implemented a number of policies and initiatives that aim to identify and remove fake reviews from its platform. These measures include using algorithms to detect patterns that may indicate a review is fraudulent, as well as manual review processes where Amazon employees investigate suspicious reviews.

Despite these efforts, it appears that the issue of fake reviews continues to be a problem on Amazon’s platform. A recent survey conducted by MarketWatch found that as many as 40 percent of respondents felt that at least some of the reviews they had read on Amazon were false or misleading. This is likely due to the fact that it can still be difficult for Amazon’s algorithms and employees to identify every single review that is fraudulent or inaccurate.

Conclusion

What Percent of Amazon Reviews Are Fake

It appears that a significant portion of reviews posted on Amazon could be considered suspicious or fake. While the exact percentage is difficult to determine, studies suggest it could be as high as 20-40 percent. Despite efforts from Amazon to combat this problem, it appears that more needs to be done in order for customers to feel confident when making purchasing decisions based on reviews on the platform.