The rise of Gen Z is a phenomenon that has taken the world by storm. This generation, born after 1995, has grown up in a digital age where the internet and social media are ubiquitous.
As such, it’s no surprise that Gen Z has embraced social media platforms like never before. One of the most popular platforms among this generation is TikTok, the short-form video sharing app that has become an overnight sensation. But just how popular is TikTok among Gen Z?
According to recent research, TikTok is by far the most popular social media platform among Gen Z. In fact, over 70% of all active users on TikTok are between the ages of 13 and 24. This means that an overwhelming majority of Gen Z is on TikTok, with younger generations making up an even larger portion.
The popularity of TikTok among Gen Z can be attributed to its ease of use and accessibility. Unlike other platforms such as Facebook or Instagram, users don’t need to have a large network or followers in order to be successful on TikTok.
All users need to do is find content that resonates with their audience and create content that will engage them. Additionally, the platform encourages creativity and allows users to express themselves in ways they might not be able to do elsewhere.
The massive amount of engagement that Gen Z has with TikTok has also been beneficial for advertisers and marketers who are looking to reach this demographic. With an ever-growing user base of over 800 million active monthly users worldwide, it’s no surprise that brands have seen success with their campaigns on the platform.
Conclusion:
It’s clear from the data above that a significant percentage of Gen Z is on TikTok. Recent research shows that over 70% of all active users on the platform are between 13 and 24 years old, indicating a strong presence from this demographic. With its easy-to-use interface and ability to engage with audiences in creative ways, it’s no wonder why so many members from Generation Z have flocked to the platform.
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