TikTok has become a major platform for music in recent years. It’s helped launch the careers of dozens of artists, from Charli D’Amelio to Lil Nas X, and has given many established artists a new avenue to promote their music. But what song blew up on TikTok?
The answer is “Old Town Road” by Lil Nas X. The song, which features country music legend Billy Ray Cyrus, was released in April 2019 and instantly became a sensation on TikTok.
The app helped popularize the song by encouraging users to create their own versions of the track. It quickly became one of the most popular songs on the platform, with over 600 million views and 4 million+ shares.
The song’s success wasn’t just limited to TikTok, though. It quickly crossed over into mainstream pop culture, becoming an international hit and spawning numerous remixes featuring other artists like Cardi B and Diplo. The track went on to become one of the biggest songs of 2019, spending 19 weeks at number one on the Billboard Hot 100 chart and eventually winning two Grammy Awards.
Despite its success, “Old Town Road” wouldn’t have become such a hit without TikTok’s help. The app provided an easy outlet for people to share their own versions of the song and helped it reach a wide audience. This allowed it to spread beyond its country roots and become an international phenomenon that even those who weren’t familiar with country music could enjoy.
In conclusion, “Old Town Road” by Lil Nas X blew up on TikTok thanks to its infectious beat and catchy lyrics that encouraged users to create their own versions of the track. The app provided an easy outlet for people to share their own versions of the song, helping it reach a wide audience that ultimately propelled it into mainstream pop culture stardom and earned it two Grammy Awards in 2020.