In 2015, the streaming service Spotify underwent a major rebranding. The company had been using the same logo since its inception in 2008, and it was time for something new.
As part of the rebranding, Spotify decided to redesign its logo with a bolder, more modern look that better reflected its position as a leader in the streaming music industry.
The New Logo
The new logo was designed by the renowned international design firm Pentagram. It features a simplified version of the Spotify green color palette and a slightly adjusted typeface.
The new logo also includes an icon that looks like a waveform, which is meant to represent music. The design is intended to capture the energy and movement of music, while still maintaining familiarity with the classic Spotify brand.
The Reaction
When the new logo was revealed, there was some resistance from longtime fans of Spotify. There were many who wanted them to keep their original logo and not change it at all. However, most people understood why Spotify decided to update their branding and accepted the change with open arms.
Why Change?
Spotify’s decision to update their branding was rooted in their desire to stay relevant in an ever-evolving digital landscape. They wanted to make sure they had a logo that resonated with their users and reflected their current mission as an innovative streaming service. By creating a more modern look for their brand, they were able to make sure they were staying up-to-date with recent trends in design.
Conclusion:
When Did Spotify Change Its Logo? In 2015, Spotify underwent a major rebranding which included changing its iconic logo.
The company decided on an updated look that better reflected its position as an innovative streaming service leader in the industry. Although there was some resistance from longtime fans of Spotify, most people understood why they decided to update their branding and accepted it positively.