Amazon Go, the revolutionary new shopping experience from Amazon, is a cashierless store that uses cutting-edge technology to make shopping easier and faster than ever before. The concept is simple: customers enter the store, grab what they need, and walk out without having to wait in line or interact with any staff. Amazon Go is currently available in several locations around the world, including the United States, United Kingdom, Japan and Australia.
The first Amazon Go store opened its doors in Seattle in January 2018.
Since then, Amazon has opened dozens of locations across the US, UK and Japan. In April 2019, Amazon announced its first Australian location in Melbourne’s CBD. The store features a range of products from fresh produce to meals-to-go and ready-to-eat snacks. Customers can also purchase alcohol and other items such as books and magazines.
Amazon Go stores use hundreds of cameras to track customers as they move around the store. The cameras are linked to a network of computer systems which identify which items customers have taken from shelves and then automatically charge them for their purchases when they exit the store. Customers simply need to download an app on their smartphone before entering a store.
The concept for Amazon Go originated from an internal team at Amazon called “Project X”. It was led by Dilip Kumar, who had previously worked on self-driving cars at Google.
After extensive research into artificial intelligence (AI) and computer vision technologies, Kumar’s team was able to develop a system that could determine when items had been removed from shelves without needing any human input.
The success of Amazon Go has led to speculation that it may eventually replace traditional Supermarkets altogether. Although this may be some way off yet, there is no doubt that cashierless stores are set to become more popular as technology advances.
Amazon Go is currently available in cities across the US, UK and Japan as well as Melbourne in Australia. By using cutting-edge technology such as AI and computer vision systems, customers can enter an Amazon Go store, grab what they need and walk out without having to wait in line or interact with any staff.