Spotify is one of the most popular music streaming services in the world. It is used by millions of people from all over the globe to listen to their favorite tunes, discover new music, and create their own playlists. But which country uses Spotify the most?
A recent study conducted by Statista reveals that Sweden is the number one user of Spotify in terms of active subscribers. As of October 2020, Sweden had 6.2 million active Spotify users, accounting for a market share of 24.9%. This figure is more than double that of second-placed Norway, which had 2.7 million active users (10.8%).
The United States comes in third place with 2.6 million active users (10.4%).
In terms of total number of downloads, the United States takes first place with a whopping 10 billion downloads as recorded in 2019. This figure was followed by Brazil with 4 billion downloads and India with 3 billion downloads in the same year. Interestingly, these three countries are also among the top five countries using Spotify according to the Statista study mentioned earlier.
It’s no surprise that Sweden tops the charts when it comes to Spotify usage given its high level of internet penetration and supportive infrastructure for digital streaming services. The country has made huge strides in developing its digital infrastructure over the past few years and has also created favorable conditions for businesses such as Spotify to thrive.
Conclusion:
Based on available data, it can be concluded that Sweden is the country which uses Spotify the most in terms of active subscribers while the United States leads in total number of downloads. This shows how important digital infrastructure and favorable conditions are for streaming services like Spotify to succeed.
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