The competition between eBay and Amazon is one of the most talked about topics in the world of ecommerce. Both are giants in their respective fields, with billions of users around the globe.
But who is bigger eBay or Amazon? This question has been hotly debated for years, and there’s no definitive answer.
When it comes to gross merchandise volume (GMV), which is the total value of goods sold on a platform, eBay is slightly ahead of Amazon. According to Statista, eBay’s GMV was just over $95 billion in 2020 while Amazon’s was $86.2 billion.
However, when it comes to number of active buyers, Amazon has a clear lead over eBay. In 2020, Amazon had an estimated 310 million active buyers compared to eBay’s 180 million.
In terms of gross revenue, both companies are neck-and-neck. In 2020, Amazon reported $386 billion in revenues while eBay reported just under $10 billion.
So who is bigger – eBay or Amazon? It depends on how you look at it.
If you consider GMV or number of active buyers as your measure then the answer will be different than if you look at gross revenue. Ultimately, both companies are highly successful and have achieved remarkable growth over the years.
Conclusion:
It’s difficult to definitively answer the question “Who Is Bigger – eBay or Amazon?”. Both companies are highly successful and have achieved remarkable growth over the years, however when considering GMV or number of active buyers then eBay is slightly ahead; whereas looking at gross revenue they are neck-and-neck.
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