The current battle between TikTok and YouTube is a battle for the attention of Gen Z and Millennials. YouTube, the world’s most popular streaming platform, has been around since 2005 and is owned by Google. It is a platform for people to watch videos, create their own channels, and upload content.
TikTok, however, is fairly new on the scene and has gained immense popularity over the past few years. It was launched in 2016 and has become one of the most downloaded apps in 2020.
TikTok offers users a unique way to create short videos with a variety of editing tools, music clips, effects, filters, and more. It also allows its users to quickly find content that they are interested in by using trends or hashtags.
TikTok’s popularity has grown so much that it has now surpassed YouTube as the most downloaded app in both the Apple App Store and Google Play Store.
YouTube is not taking this challenge lightly though. In order to compete with TikTok, YouTube recently launched its own short-form video platform called Shorts which allows users to create videos up to 15 seconds long with similar editing features as those found on TikTok.
YouTube also recently announced that it will be launching monetization options for Shorts creators which will give them an opportunity to earn money from their content.
Who Is Fighting in the TikTok vs YouTube Fight?
The fight between TikTok and YouTube is being fought between two different generations: Gen Zers who are drawn towards the short-form videos found on TikTok and Millennials who prefer longer-form videos found on YouTube. Both platforms have their own advantages and disadvantages when it comes to creating content but ultimately it’s up to each user to decide which one they prefer.
Conclusion
The fight between TikTok and YouTube is being fought by Gen Zers and Millennials who are looking for different types of content from each platform; however at the end of the day it’s up to each user to decide which one they prefer.