The delightful and soulful voice heard in many of Spotify’s advertisements has become a beloved part of the streaming service’s brand. But who is the person behind that memorable sound?
The voice behind many of Spotify’s advertisements is actually actor and voice-over artist, Peter Coyote. Peter, who hails from California, has been active in the entertainment industry since 1971. He has over 100 acting credits to his name, including films like E.T., Erin Brockovich, and A Walk To Remember. Peter has also voiced characters for video games and narrated documentaries for National Geographic and PBS.
Peter’s career as a voice-over artist began in the 2000s.
He quickly established himself as a go-to for commercial work and radio imaging, lending his rich baritone to ads for companies like Hewlett Packard and Bank of America. In 2008, he landed one of his most famous roles – voicing some of Spotify’s earliest ad campaigns.
Peter’s vocal delivery perfectly captures the spirit of Spotify’s message – that music should be accessible to everyone. His warm yet authoritative tone gives the streaming service an air of sophistication while still conveying its core values: convenience, affordability, and accessibility. It’s no wonder why he has become so closely associated with the brand!
Conclusion:
The talented actor and voice-over artist Peter Coyote is the person behind Spotify’s iconic advertisement voice! With his warm yet authoritative tone, Peter perfectly captures the spirit of what Spotify stands for – making music accessible to everyone.
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