Ocean Spray, the cranberry-based beverage company, found itself at the heart of a viral TikTok trend in 2020. It all began with Nathan Apodaca, a Wyoming native and avid skateboarder who posted the now-iconic video of himself skateboarding down the road while sipping on an Ocean Spray Cran-Raspberry juice and lip syncing to Fleetwood Mac’s “Dreams.” The video has since garnered more than 40 million views and sparked a wave of copycat videos.
Apodaca’s video immediately became a favorite among TikTok users, who couldn’t get enough of his laidback attitude and positive vibes. Many users were inspired to recreate Apodaca’s original video, often by substituting their own drinks of choice for the cranberry juice or by changing up the music. Others took it a step further by creating elaborate costumes or staging elaborate skits based on Apodaca’s original concept.
In addition to inspiring countless copycat videos, Apodaca’s video also gave Ocean Spray an unexpected dose of free publicity. The company was quick to capitalize on the opportunity, launching a campaign featuring Apodaca as their official spokesperson and rolling out their own series of TikTok videos featuring him and other influencers. They even sent him a truck full of Ocean Spray products as thanks for putting them in the spotlight!
The success of this campaign was undeniable, as Ocean Spray soon saw their sales skyrocket in response to increased exposure from the viral trend. What began as one man’s simple gesture has now become an integral part of Ocean Spray’s marketing strategy – proving that sometimes all it takes is one viral video to put your brand on the map!
Nathan Apodaca is credited as being the one who started it all with his classic skateboarding-and-juice combo routine, inadvertently becoming one of Ocean Spray’s most successful marketing campaigns ever! His efforts have not only earned him recognition from both fans and industry insiders alike but have also given rise to an entirely new way for companies to reach out to potential customers on social media platforms like TikTok.
Who Started The Ocean Spray TikTok? Nathan Apodaca was responsible for kickstarting this viral trend with his classic skateboarding-and-juice combo routine that sparked a wave of copycat videos and earned him recognition from both fans and industry insiders alike. His efforts have not only made him an unofficial spokesperson for Ocean Spray but have also given rise to an entirely new way for companies to reach out to potential customers on social media platforms like TikTok.
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