Music.ly, a short-form video app, was launched in 2014 and rapidly gained traction as an outlet for teens to express themselves through music. The app allowed users to create short videos of themselves dancing and lip-syncing to popular songs, which could then be shared with their friends or posted on other social media sites. Music.ly quickly grew in popularity and by 2018 it had over 200 million monthly active users.
In late 2017, however, the Chinese tech giant ByteDance acquired Music.ly and integrated it into its own platform, TikTok. TikTok is a similar app that allows users to create and share short videos, but it also has several additional features such as live streaming and augmented reality filters. By merging the two apps together, ByteDance was able to effectively double its user base overnight.
In addition to increasing its user base, merging with TikTok also allowed ByteDance to further monetize the platform. By introducing ads and sponsored content into the feed, the company was able to generate revenue from its users in a way that had not been possible with Music.ly alone. This allowed ByteDance to invest more resources into developing new features for its platform.
The merger of Music.ly and TikTok also gave rise to a new generation of influencers on social media. With this larger audience base came an influx of talent from around the world who were able to use their creative abilities on the platform, often achieving fame and fortune along the way.
Conclusion:
The merger of Music.ly and TikTok allowed ByteDance’s user base to double overnight while also allowing them to monetize their platform more effectively through ads and sponsored content – ultimately allowing them to invest more resources into developing new features for their app. The merger has also resulted in a new generation of influencers who have found fame and fortune utilizing the platform’s capabilities – ultimately making TikTok one of the most popular social media platforms today.
Why Did Music Ly Change To TikTok?
Music Ly changed to Tik Tok so that ByteDance could increase its user base while also being able to monetize their platform more effectively by introducing ads and sponsored content – ultimately allowing them to invest more resources into developing new features for their app as well as give rise to a new generation of influencers who have found fame utilizing the platform’s capabilities – making it one of today’s most popular social media platforms today.