In November 2017, Musical.ly, one of the most popular social media apps among teenagers, announced that it was rebranding itself as TikTok. The move came as part of a larger merger between Musical.ly and Chinese-owned app Douyin, which had been gaining steam in China since its launch in 2016.
The reason behind Musical.ly’s decision to change their name was to create a unified global brand that could be recognized and used worldwide. By combining the two apps, they aimed to provide users with more content and features from both platforms. With the new TikTok app, users could explore content from around the world on a single platform.
TikTok also sought to expand its reach by Targeting users who weren’t previously using Musical.ly or Douyin. With its appealing user interface and fun features such as lip-syncing videos and duets, TikTok quickly became popular among all demographics. In addition, the app also allowed users to create their own videos with special effects and share them with friends.
Since rebranding itself as TikTok in 2017, the app has seen tremendous success worldwide. It is now one of the most downloaded apps in the world with over 800 million active monthly users across 150 countries.
Conclusion:
It is clear that Musical.ly’s decision to change their name to TikTok was an astute move that has paid off for them in spades. By combining two already successful apps into one global platform and Targeting a wider demographic of users, they were able to take advantage of many opportunities for growth and expansion.