The popular social media platform Musically, created in 2014, had a meteoric rise in popularity and was often seen as the go-to app for teens to express themselves. It allowed users to create and share short videos with others, and people were creating trendsetting content and even going viral.
However, in August of 2018, Musically decided to rebrand itself as TikTok and make some drastic changes.
This was an attempt to reach a wider audience and increase their user base. TikTok has been around since 2016 but it did not have the same level of success that Musically did, until they rebranded themselves.
There are several reasons why Musically chose to change their name to TikTok. First of all, it was much easier for people to remember the name “TikTok” than “Musically” because it is shorter and simpler for users to say or type out.
Secondly, the new name gave the platform a unique identity which helped separate it from other social media networks such as Instagram or Snapchat. Thirdly, the fresh start allowed them to focus on marketing their app differently which helped draw a larger audience because they now had an appealing brand image.
TikTok also introduced a number of features that set it apart from Musically. For example, users can now create longer videos up to 60 seconds in length instead of 15 seconds like before. This made it easier for creators to tell more creative stories with their videos, which helped engage more viewers. Additionally, there are now many different effects and filters available which allow users to create more eye-catching content than before.
Overall, these changes have been extremely successful for TikTok as they now have close to 1 billion active monthly users worldwide. The rebranding has allowed them to become one of the most popular social media platforms today and has made them a household name among teens across the globe.
In conclusion, Musically changed its name to TikTok in order to reach a wider audience by creating a memorable brand identity and introducing new features that would help engage more viewers. The rebranding effort has been incredibly successful as TikTok is now one of the leading social media networks with close to 1 billion active monthly users worldwide.
Why Did Musically Change To TikTok?
Musically changed its name in order to reach a larger user base by introducing new features and creating an appealing brand identity that would be easier for people remember than “Musically”. This rebranding effort has been highly successful as TikTok is now one of the most popular social media platforms with close to 1 billion active monthly users worldwide.