Netflix’s decision to remove Bird Box from its library in 2020 was met with surprise by many subscribers. The post-apocalyptic thriller, starring Sandra Bullock, quickly became one of the streaming service’s most popular films ever. So why did Netflix remove Bird Box?
The main reason for Netflix’s decision to remove Bird Box is that the film was not performing as well as other titles in the library. According to an analysis by the streaming analytics firm 7Park Data, Bird Box was among the least-viewed films on Netflix in 2020. This suggests that viewers were no longer interested in watching the post-apocalyptic thriller and that Netflix decided it was best to replace it with other titles that could potentially attract more viewers.
Another reason for Netflix’s decision may have been copyright issues. The film was produced by Universal Pictures and had a limited theatrical run before being released to Netflix. As such, Universal may have wanted to renegotiate their contract with Netflix and requested that Bird Box be removed from the library until a new agreement is reached.
Finally, there is also speculation that Netflix removed Bird Box because it could potentially be viewed as controversial or offensive. The film portrays a world where survivors must wear blindfolds in order to protect themselves from monsters they cannot see but can hear and smell. This concept may have been seen as problematic by some viewers, leading Netflix to take proactive measures and remove it from their library.
Conclusion:
Netflix removed Bird Box from its library for various reasons including declining viewership, copyright issues, and potential controversy surrounding its content. While this decision was unexpected for many subscribers, it was likely made with the best intentions of providing a better viewing experience overall.
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