Amazon and Zappos: The Corporate Marriage
Amazon and Zappos have been inextricably linked since 2009, when Amazon acquired the shoe retailer for $1.2 billion. Since then, the two companies have worked to create a seamless customer experience between Amazon’s vast ecommerce platform and Zappos’ renowned customer service. While the two companies are still independent entities, they are closely intertwined in many ways.
The majority of Zappos’ products are now sold through Amazon’s marketplace. This allows customers to access a larger variety of shoes than what is available on the Zappos website alone.
Additionally, Amazon customers can access exclusive deals on Zappos products that are not available anywhere else. This provides customers with an unprecedented level of convenience and choice when it comes to shopping for shoes online.
In addition to selling through Amazon, Zappos also utilizes many of Amazon’s services and technologies, including its cloud computing services, shipping programs, and payment processing systems. This allows Zappos to offer faster shipping times and more secure payments to its customers while also reducing their overhead costs.
The relationship between Amazon and Zappos has been mutually beneficial for both companies. For Amazon, the acquisition has enabled them to tap into an entirely new market segment with a well-established presence in the industry. For Zappos, the acquisition has provided them with increased resources and access to cutting-edge technologies that have allowed them to improve their customer service offerings even further.
At its core, the relationship between Amazon and Zappos is one built on trust and mutual respect for each other’s core competencies. While there is some overlap between their respective product offerings, they have chosen to remain independent entities while still capitalizing on each other’s strengths in order to provide customers with a better overall shopping experience.
Conclusion: Does Amazon Own Zappos?
Yes, Amazon owns Zappos since 2009 after acquiring it for $1.2 billion; however, both companies remain separate entities that leverage each other’s strengths while staying true to their own unique identities in order to provide customers with a better overall shopping experience.