Is Amazon a B2C or B2B?

On the surface, it may seem like Amazon is purely a B2C (Business to Consumer) platform, but that is only part of the story. Amazon also has a substantial B2B (Business to Business) presence.

The majority of Amazon’s revenue comes from its retail business, which is largely focused on selling goods to individual customers. This is the B2C side of the business and it includes not just selling products through its website and app, but also its Prime membership program, which offers perks such as free shipping and access to streaming media.

However, Amazon also has a large B2B business that includes Amazon Web Services (AWS), which provides cloud computing services to businesses of all sizes. It also has an enterprise-focused marketplace for businesses to buy and sell products and services. And it has a number of programs designed specifically for businesses such as Amazon Business, which offers discounts on bulk orders and other features designed for businesses.

In conclusion, while Amazon’s retail business is its primary focus and a key part of its success, the company also has a substantial presence in the B2B market with its various services and programs. So while it can be said that Amazon is primarily a B2C company, it is also important to recognize that there is a significant B2B element as well.