What Podcast Companies Did Spotify Buy?
In the past few years, Spotify has been making moves to become a major player in the podcast industry. In 2019, Spotify acquired Gimlet Media, Anchor FM and Parcast for a combined cost of over $400 million.
Gimlet Media is one of the top podcast production companies in the world, with popular shows like Reply All and Homecoming. Anchor FM is a podcast hosting and distribution platform that makes it easy for people to create podcasts from their mobile phones. Parcast is a network of story-driven original podcasts that cover genres such as true crime, mystery, and science fiction.
The acquisitions have allowed Spotify to increase its footprint in the podcasting space and offer more content to its users. It has also enabled them to create an end-to-end solution for podcasters, from hosting and distribution to monetization.
The acquisitions have helped fuel growth in both listenership and revenue for Spotify’s podcast division. According to some estimates, podcasting accounted for 8% of total revenue in 2020.
Spotify has also partnered with other major players in the industry such as The New York Times, WarnerMedia and iHeartRadio. These partnerships have allowed them to expand their library of content even further and attract more listeners. The company has also launched its own dedicated podcast app which features exclusive content from partners as well as some of its own shows such as The Joe Budden Podcast with Rory & Mal.
Spotify’s aggressive push into the podcasting space has paid off so far and continued success could help solidify its position as a major player in the industry for years to come. With more acquisitions planned for 2021, it looks like Spotify is ready to continue its march into becoming one of the biggest players in podcasting.
Conclusion:
In recent years, Spotify has made several significant investments into the podcasting space by acquiring Gimlet Media, Anchor FM, Parcast and partnering with various other media companies such as The New York Times and WarnerMedia. These moves have allowed them to greatly expand their library of content while also creating an end-to-end solution for podcasters ranging from hosting to monetization. With more acquisitions planned for 2021, it looks like Spotify is well on its way to becoming one of the biggest players in podcasting
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