Spotify, one of the biggest digital music streaming services in the world, has just made a major acquisition. On April 1st, 2020, Spotify agreed to purchase SoundBetter, an innovative platform that connects musicians, producers and engineers with each other for collaboration and music production.
This is not the first time Spotify has made an acquisition; they have previously acquired companies such as Gimlet Media and Anchor.
SoundBetter was founded in 2012 by Shachar Gilad and Itamar Yunger and is based out of New York City. The platform allows users to find audio professionals that match their specific needs and collaborate on projects together.
It also provides users with access to a huge library of samples and audio loops which can be used in production. SoundBetter has become widely popular amongst musicians, producers and engineers as it makes it easier to connect with each other online.
This acquisition is seen as a strategic move by Spotify to further expand their reach in the music industry. By acquiring SoundBetter, Spotify will be able to integrate their platform into the workflow of musicians and audio professionals. This will allow them to better understand their needs and provide better services for these users.
The acquisition also gives Spotify access to SoundBetter’s extensive library of samples and audio loops which can be used for music production. This will give them a competitive edge over other streaming services as they can now offer more content for artists.
This acquisition is yet another example of Spotify’s commitment to expanding their presence in the music industry. With this move they are hoping to provide more support for independent artists while also giving them access to more resources that can help them create better music.
Conclusion:
In conclusion, Spotify recently acquired SoundBetter, an innovative platform that connects musicians, producers and engineers with each other for collaboration and music production. This move is seen as a strategic move by Spotify as it will allow them to integrate their platform into the workflow of musicians and audio professionals better understand their needs while providing them access to additional content from SoundBetter’s extensive library of samples and audio loops which can be used for music production.
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