Does Amazon Still Own Zappos?

Amazon and Zappos: A Long-Lasting Relationship

In 2009, Amazon.com made a huge splash in the retail industry when they acquired Zappos.com for $1.2 billion. Since then, the two companies have been intertwined, with Amazon providing the deep pockets and technology needed to propel Zappos’ growth. But does Amazon still own Zappos?

The answer is a resounding yes. Amazon has retained full ownership of Zappos since their acquisition and has continued to invest in the company.

As a result, Zappos has seen tremendous success over the past decade, becoming one of the most popular online shoe retailers in the world. In addition to shoes, Zappos also sells apparel, accessories, and home goods—all while maintaining their commitment to offering excellent customer service and free shipping both ways on all orders.

Despite their close relationship with Amazon, however, Zappos has managed to maintain its own identity and culture separate from that of its parent company. They have kept their unique customer-centric approach to business, which includes no-questions-asked returns and free shipping both ways on all orders. They also continue to emphasize their “Zapponality” culture which promotes an open and collaborative working environment where employees are encouraged to think outside of the box and take risks in order to innovate and push the boundaries of what’s possible.

It is clear that Amazon’s acquisition of Zappos in 2009 was a smart move for both companies as it allowed for increased growth opportunities for both entities while still allowing each company to maintain its distinct culture and identity. Despite being owned by one of the largest companies in the world, Zappos has managed to continue to be an industry leader in terms of customer service standards and innovation—all thanks to their partnership with Amazon.

Conclusion

Yes – Amazon still owns Zappos today! Since 2009 when it was acquired by Amazon for $1.2 billion, Zappos has seen tremendous success thanks to increased resources from its parent company while maintaining its own unique identity and culture.